Flipping Pixels is a publication that attempts to deconstruct WIRED magazine and transform its content into a book format. First, to challenge the readers’ habit of sometimes only looking at images, I intentionally pixelated all the images in the hope that they will focus more on the text. Second, using the framework of an infinite scrolling web page, all departments are positioned in a vertical layout—as readers flip from one page to the next, they are scrolling down an imaginary web page. Third, to recreate the experience of users clicking on links to other stories and information, as one would do reading things on the web, certain departments contain links to other departments as well as sidebar information. This is spread through the book to create an interesting reading experience. In magazines, featured stories usually do not follow the same format as departments—I want to take the same line of thinking with the design of the book. All featured stories in the book break away from the web format, and follow the conventional horizontal format.