Helmm is a lifestyle brand that designs deodorant for the Modern Man. Zach Groffsky and Taylor Lane, founders of the product, partnered with Studio Rodrigo to craft the e-commerce experience. The design team at Rodrigo iterated on a few different visual directions and carried out the responsive web design.
Project Lead: Ritik Dholakia
Design Lead: Erin Woo
Designer: Me 😉
Many mainstream deodorant brands don’t offer distinctive scents, they are wasteful—once you are done with the containers you throw them away, they aren’t convenient—most of the time you can’t tell that you are running out and have to run to the drug store, and of course most of the containers aren’t attractive.